I used ASE's services about 15 years ago so I had no hesitation in approaching them when I need to update my kitchen. I initially worked with Barney Jones (kitchen designer) who was knowledgeable, courteous and patient, with no push to make a sale. The team at ASE are very professional and the quality of workmanship is very good. The installation took a bit longer than estimated but I am very happy with the end result. Thank you ASE!

We recently decided to upgrade our kitchen so we instructed ASE to source all products and carry out the installation for us. Before making a commitment we read through the reviews posted on ASE's website which helped with our decision. The best thing about working with ASE is their professionalism and the quality of workmanship which is very good. We would have welcomed a clearer outline of how long the work would take, however we are very happy with the end result. We would recommend ASE's services to anyone who asked.

We are very pleased with our new kitchen from ASE. We will recommend ASE to everyone we know. Barney was great to work with and the best thing was the excellent way he kept us informed along the way. The most important thing that people should know is that ASE have a great team and they are informative and reliable. A job well done!

ASE was recommended to us and although we were a little hesitant because of the costs (high end) we decided to proceed with having a new kitchen supplied and installed. The best thing about working with ASE was being able to refer to just one point of contact in the showroom who looked after everything for us. The kitchen fitter did an excellent job - we would have preferred to pay for fitting at an hourly rate rather than a 4 day contract, however we are very happy with the end result. Thank you ASE!

We recently had our new kitchen supplied and installed by ASE. We found ASE on Google and decided to pay a visit to their showroom in Ludlow. The most important thing people should know about ASE is that the communication between ASE and the customer is great. The installation team and all staff are very good. We are really happy with the end result and would recommend ASE to anyone. ASE may not be the cheapest but you get what you pay for... quality!!

We have a refurbished kitchen that looks great and works really well. Barney was very personable and professional from the outset and this coupled with his knowledge and understanding of products gave us complete confidence in what we were planning. Purchase and delivery of products generally went smoothly and any small glitches were dealt with calmly and efficiently by the showroom office staff which added to the confidence we had developed.Our questions throughout were answered fully and we were always given the time we needed and never felt under any pressure to make decisions. We would recommend ASE to anyone for a good choice of products, competitive pricing and professional service - all in all we had a very pleasant experience.

We heard about ASE through word of mouth, whilst the general opinion was that ASE is in the higher range for kitchens their reputation gave us confidence that it would be a worthwhile investment. It is worth mentioning that ASE have a variety of options available, we would recommend having a frank conversation regarding budgets, they will work with you to achieve this. From the initial meeting we had no hesitation in moving forward with our projects, especially as ASE were able to take on the whole project from design to install, Adam recommended a local building firm to undertake the renovation element of the project. Working with Will and Dan has been a pleasure they have both exceeded our expectations with the designs, ticking every box on our wish list. We would highly recommend ASE to all, they have delivered a first-class service from the design process to installation, having achieved this during the challenges of COVID speaks to the organisation and resilience of the team. The workmanship and attention to detail from Scott and the install team is first class, many of whom had excellent ideas to complement the finish. We have found everyone involved to be friendly, approachable, and professional and at no point did we feel pressured or rushed into making decisions, this unobtrusive approach enabled us to have the time to consider ideas and options. We had such confidence in Will and his design ability that often when decisions needed to be made we opt for what he felt would work best, this was also the case with the install team utilising there expertise to get the best result. Any issues which arose were dealt with professionally and in a timely manner. Both rooms have been transformed and have now set the bar for the remainder of our renovation works, we have no hesitation in recommending ASE and we are currently working with Dan on designs for future projects.

We heard about ASE through family so we had no hesitation about working with them. We were very impressed with the service we received. Great ideas from Barney at the planning stage and first class workmanship - the fitter Paul is a craftsman. Thanks to Scott for the daily checks and keeping everything on track. Masterclass kitchens are beautifully finished, slightly expensive but overall worth the extra. We are delighted with the end result.

I had no hesitations about working with ASE as they had been recommended to me as a local business. I am really pleased with my new kitchen. Customer Service at ASE is excellent and they are a very reliable company. The quality of workmanship is 10/10. Overall I am extremely happy with the end result and I will recommend ASE to anyone who is thinking about a new kitchen.

My new kitchen is great. I had no hesitations about working with Barney and ASE. What I liked best about working with Barney was his help with choosing the new appliances. The installation team were very good and Richard in particular was very hard working. I would recommend ASE to anyone.